• Lab
  • AndroidForMobile Foundation at
    HOME
              
    LATEST STORY
    In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
    ABOUT                    SUBSCRIBE
    April 28, 2012, 4:33 p.m.
    Business Models
    LINK:   |   Posted by: Joshua Benton   |   April 28, 2012

    The HuffPo cofounder and Buzzfeed expansionist tells paidContent you shouldn’t bother waiting for banner ads to be your digital-revenue salvation, and that socially attuned advertising is the new hotness:

    So what will the online advertising industry look like when it catches up to the new paradigm? One possibility can be found in Buzzfeed’s own office where a creative team works with the site’s advertisers to help make their content as social as possible.

    On the Buzzfeed site, ads are seeded in the stream of stories and are supposed to be appealing in the same ways as the site’s native content. This is consistent with Peretti’s mantra that a publisher should ensure the ad type is native to the platform (advertorials in print newspapers, for instance).

    Show tags Show comments / Leave a comment
     
    Join the 45,000 who get the freshest future-of-journalism news in our daily email.
    In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
    Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
    Democrats see most news outlets as unbiased. Republicans think they’re almost all biased.
    Plus: Facebook expands its fact-checking program; for one thing, it now covers photos and video.
    The Appeal focuses on an often undercovered aspect of criminal justice: local prosecutors
    The site, recently rebranded from In Justice Today, wants to shine a light on a more mysterious part of the legal system by focusing on local prosecutors and criminal justice policy.
    www.profvest.com

    http://ford.niko.ua