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    In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
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    March 29, 2012, 8:47 a.m.
    LINK:   |   Posted by: Joshua Benton   |   March 29, 2012

    TPM’s Josh Marshall has shared a chart of their mobile (smartphone + tablet, in this case) traffic growth, which is substantial. Highlights:

    — Mobile now accounts for 19 percent of TPM traffic.

    — It’s iPhone, iPad, and Android, in that order. No other platform matters much. TPM gets around 750,000 visits a month from iPhones, 500,000 from iPads, and 400,000 from Android devices.

    — iPhone growth is accelerating.

    — Marshall: “My own sense is that iPhone or other handset devices will never be the primary way people will want to read news. It’s just too small — totally functional and extremely useful but not what you’d probably gravitate towards if you were at home and had a desktop or tablet to use. But I can easily imagine tablets becoming the preferred way to reading news.”

    As a regular TPM reader, I suspect they’d see even faster mobile growth if they integrated — which seems tailor-made for mobile, being a series of quick bursts of news — into their mobile site. It’s a curious absence.

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