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MLA

Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. AndroidForMobile Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 13 Dec. 2018.

APA

Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. AndroidForMobile Journalism Lab. Retrieved December 13, 2018, from http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/

Chicago

Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. Last modified March 29, 2011. Accessed December 13, 2018. http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.

Wikipedia

{{cite web
    | url = http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
    | title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
    | last = Owens
    | first = Simon
    | work = [[AndroidForMobile Journalism Lab]]
    | date = 29 March 2011
    | accessdate = 13 December 2018
    | ref = {{harvid|Owens|2011}}
}}