Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. AndroidForMobile Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 21 May. 2018.
APA
Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. AndroidForMobile Journalism Lab. Retrieved May 21, 2018, from http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
Chicago
Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. Last modified March 29, 2011. Accessed May 21, 2018. http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.
Wikipedia
{{cite web
| url = http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
| title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
| last = Owens
| first = Simon
| work = [[AndroidForMobile Journalism Lab]]
| date = 29 March 2011
| accessdate = 21 May 2018
| ref = {{harvid|Owens|2011}}
}}
