Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. AndroidForMobile Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 17 Aug. 2018.
APA
Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. AndroidForMobile Journalism Lab. Retrieved August 17, 2018, from http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
Chicago
Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. Last modified March 29, 2011. Accessed August 17, 2018. http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.
Wikipedia
{{cite web
| url = http://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
| title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
| last = Owens
| first = Simon
| work = [[AndroidForMobile Journalism Lab]]
| date = 29 March 2011
| accessdate = 17 August 2018
| ref = {{harvid|Owens|2011}}
}}
