Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. AndroidForMobile Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 24 Apr. 2019.
APA
Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. AndroidForMobile Journalism Lab. Retrieved April 24, 2019, from https://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
Chicago
Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." AndroidForMobile Journalism Lab. Last modified March 29, 2011. Accessed April 24, 2019. https://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.
Wikipedia
{{cite web
| url = https://androidformobile.info/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
| title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
| last = Owens
| first = Simon
| work = [[AndroidForMobile Journalism Lab]]
| date = 29 March 2011
| accessdate = 24 April 2019
| ref = {{harvid|Owens|2011}}
}}
