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    After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader
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    April 27, 2011, 6 p.m.

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    After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader
    Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
    This TV station took a “marvelous” Facebook fast — and thinks other media companies should too
    “What we took away was that we can easily live without Facebook.”
    Newsonomics: Will Michael Ferro double down on newspapers or go digital?
    Does he really want to take on becoming the great consolidator of the American press, conquering once-mighty Gannett? Or will he exit the field — richer, but his ambitions humbled?
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