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    By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform
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    April 12, 2010, 5:40 p.m.

    ProPublica’s expensive story and deserved Pulitzer

    Congratulations to ProPublica’s Sheri Fink, who for her story about a New Orleans hospital in the immediate aftermath of Hurricane Katrina. (She shared it with Barbara Laker and Wendy Ruderman of the Philadelphia Daily News.)

    We wrote about Fink’s terrific piece twice last fall. First, Zach Seward noted the huge cost of producing the story — $400,000 by one estimate — and the unusual cost-sharing between ProPublica, the Kaiser Foundation, The New York Times Magazine, and Fink herself. And I (gently!) tweaked the piece’s online presentation for not being as reader-friendly as it could have been.

    POSTED     April 12, 2010, 5:40 p.m.
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